Инстаграм @wearestylus Stylus: Innovation + Advisory
What does healthy food mean in 2019? After sharing her initial finds from @natprodexpo on our stories, our editor @emilia.mw identified the natural food trends resonating with how consumers eat now. There’s a clash between ardent plant-based consumers and eco-conscious omnivores, making categories like dairy an exciting area for innovation. Regenerative agriculture is also a breakout topic, with companies like @annieshomegrown and @applegate introducing products designed to educate consumers about the link between healthy soil and nutritious food. Swipe for a preview of the innovations that caught our eye 👉🏼
For our next 2019 projections, our beauty team has been exploring the drivers in make-up trends for the coming year. 💋 @maybelline ’s collaboration with @puma leads the pack with long-wear athleisure products. Inclusive make-up goes beyond just foundations hues; the pigments in @covergirl ’s full spectrum range are created to enhance mid-to-dark skin tones @glossierplay evolves @glossier ’s eye product offering with the chromatic paillette-filled #glittergelée @revlon meets the demand for efficiency with its highlighter-cum-blusher Instant Cheek Maker Stay tuned for our skincare projections in coming weeks 👀
Did you know some tea bags contain a small amount of plastic? Brands are innovating new tea bag designs made from biodegradable materials- or even doing away with bags entirely- to champion the fight against micro plastics. Fancy a (plastic free) cuppa? ☕️ Stay tuned for more #sustainability focused content 👊🏼🍃
What’s luxury? Our Media & Marketing team tackled the question, looking at the ironic, street-influenced and self-aware campaigns resonating with today’s spendy consumers. From @gucci’s meme marketing to @virgilabloh's down-to-earth Instagram presence, one thing is for sure: modern luxury is more than diamonds and name-brand handbags. What brands do you think exemplify luxury? Tell us in the comments! 👇🏼
#decodedfuture is to coming back to London! On the 6th of June, we will be holding our trends-led summit, which brings together Stylus intelligence and experts with some of the creative industries’ brightest minds. To reflect the focus of our reporting this year, #decodedfuture2019 ’s underlying theme will be sustainability! Looking back at last year’s summit is getting us excited already! Keep your eyes peeled for more updates before the big day!
Want to join the Stylus Content team? We have an exciting opportunity for an Editor to join the Retail department in our London office. In this role, you will support the Head of Retail on all aspects; idea generation, research, content writing, commissioning freelancers, editing, participating in client-facing meetings, working on broadcast content, attending events – and speaking at them. We're looking for someone with enthusiasm, knowledge, cultural smarts and industry expertise around all things retail. Think you're the person for the job? Send your CV and a cover letter to email@example.com!
Double tap if you always carry a reusable water bottle! 💧 But seriously: as consumers look to decrease their reliance on single-use plastics, reusable water bottles have become icons for sustainability. We surveyed the brands integrating off-beat life-style perks into this must-have product: http://bit.ly/WaterBottleBrief Which bottle would you pick? Tell us in the comments! 👇
How can we teach kids the skills they’ll need for jobs that don’t exist yet? How can designers create lasting products for consumers who want new things more than they need them? CEO of @techwillsaveus @bhkoby joins Stylus Senior Product Design Editor @deepinatih on #futurethinking this week to discuss toys that are prepping Gen Alpha for their unknown future, and how thoughtful design can help forge long-term relationships with products Click the link in bio for the last episode of the podcast before we go on a little break☝🏻 Don't worry we'll be back soon! ☺️ 🎧🎤
Are the days of questionable service stations and run down motels coming to an end? As travelling for work becomes a reality for more and more people, consumers are demanding comfortable and indulgent accommodation offerings. @sohohouse is providing! Ever diversifying their offering, the hotel and members’ club brand recently unveiled their new hospitality venture @molliesmotels a luxury motel and diner. Click the link in bio for more! Road trip anyone? 🚗
Fashion month has come to a close! Our fashion team have enjoyed immersing themselves in all the new garments, fabrics, shoes and accessories of the season 👠 We love seeing our predictions come to fruition! Scroll through to see the looks that validate our #aw19 forecasts; Press Play, Dark Nature and Weathered Land which published in January 2018! Check out our #aw1920 lookbook which publishes on Monday for more 👊🏼
Would you eat GMO chocolate? 🍫 In the past, genetically modified crops have received bad press, but the technology has huge potential for preserving ingredients on the brink of extinction. Washington-based farming collective @a_fresh_look_ has released @ethoschocolate , a range of chocolate bars made with GMO cacao and flavouring ingredients. Click the link in bio to find out more! Is it time to rethink the benefits of genetic modification in farming? Let us know your thoughts in the comments below 👇🏻
No blushes here- we're talking about the new era of feminine care 💋 This huge commercial opportunity is being inspired by the wellness movement and indie brand bravery; from innovations in intimate care products to frank and educational marketing, swipe through to see our beauty team's favourite fem-care brands and products ➡️
Our motto? ‘Apply Post-Its for Inspiration’ 😂 Stylus’ Consumer Product team spent the past two days sequestered behind a wall of Post-Its in our London HQ to unpick the trends that will resonate for SS2021. Stay tuned for more details on what they developed!
Today’s toys aren’t the ones you grew up with. Our US team combed through the 2019 @toyfair_ny to discover the games captivating today’s digitally-native kids. From stuffed animals toys designed for grooming to influencer-inspired dolls and plushes, we’ve got a sneak peek at the state of play in 2019. Swipe to see 👉
Let's get the giggles over with: we’re talking bathrooms. 🚽 Our latest report series delves into the leading innovations related to toilets and rest rooms; from Instagram-friendly spaces to mood-altering showers and off-grid solutions democratising access to sanitary facilities. Subscribers can get our insights on Stylus.com. 🙌🏼