@klaythompson repping that @mulchcalifornia life👌🏻 vintage nautical themed lightweight deconstructed 6 panel with custom #mulchcalifornia fabrics🔥 super fun working with friends that think outside the box! #handmade #iamseasoned #seasonedusa #6panel #customized #madeinusa #mulchcalifornia #collaboration 📷 @calebkellerphotos
We were stoked to make these custom hats for our good friends at @mulchcalifornia for the @shecklerfoundation golf tournament this past weekend! The crew got off to a quick start with tacos, tees and fresh 6 panels hats⚡️⚡️ @philippezarif @jled2 @tonypanici @klaythompson #madeinusa #handmade #iamseasoned #seasonedusa #hatlover #mulchcalifornia 📷 @calebkellerphotos
Go check out our good friends @mulchcalifornia to get your hands on this one off custom hat we collaborated on! Made from recycled materials⚡️⚡️#mulchcalifornia is dedicated to handmade unique products with thought put behind everything they do! Stoked to be working with them on a couple really cool projects! #handmade #hatlover #madeinusa #iamseasoned #hatlover #seasonedusa #oneofakind #oakland #snapbackhat #oaklandpride
Our friends truly inspire us! @jussioksanen is someone that lives life to the fullest and inspires us all to make a difference along the journey🙌🏻 Check out his brand @mizulife that he founded based on his personal convictions to "protect where we play" #madeinusa #handmade #seasonedusa #iamseasoned #repurpose #youareseasoned
Saturday afternoon repping the S.O.P and pretty much my favorite shirt of all time... it doesn't get much better 🔥 - Hat: @snakeoilprovisions x @seasonedusa Button down : @rgt raw chambray work shirt Belt: @ewingdrygoods natural veg-tan minimalist belt • • • • • • • • • #rogueterritory #rgt #rgtfam #rgtforeveryseason #sop #snakeoilprovisions #cureforthecommon #ewingdrygoods #seasonedusa #denim #selvedge #selvedgedenim #rawdenim #japanesedenim #madeinusa #ruggedstyle #rugged #outfitpost #whatiwore #wiw #currentlywearing #flatlay #outfitgrid #styleguide #menstyleguide #selvedge #outfitshare #flatlays #gqstyle #gq
DAY 1 #RGTSTEALHSLUBFADERS ▪️⬛️▪️ I'm coming for you Jared 💪🏼 • • • #rgt#rogueterritory#rgtfam#rgtforeveryseason#rgtx3#redwingheritage#myredwings#ironranger#seasonedusa#rawdenim#japanesedenim#selvedgedenim#selvedge#selvage#heddels#fashion#style#mensfashion#menstyle#mensfashionpost#stealthslubs#doubledenim#denimporn#denimhead#denimstyle
Everybody! Help us welcome @bobbymilwaukee to the team. We're very fortunate to have him and @stevenschaefer , dedicated hustlers who come help us out in the shop in addition to working full-time jobs. Mad respect! Also, I think @bobbymilwaukee scored himself the very last Flat Head motorcycle jacket left in the states today. If that isn't a power move, I don't know what is! 🤷🏻♀️
Short notice trip to Florida to see my family, and especially my sister and her hubby before they move to Turkey, where he's originally from. Saturday night, we found out about the Istanbul bombing while he was in the air headed to the Istanbul airport. Very happy to see this pic of him on a ferry in the Bosporus with this ancient city behind him, and happier that he's safe with his family now in Bodrum, where they're moving later this month. Also, stoked to see him wearing the LB hat we gave him just before he left. For a whole lot of good luck vibes from our beach town home to his & my sis's soon-to-be ✌🏼️
Fam! Peepaw and I have to make an unexpected family trip to Florida tomorrow. The one and only @ewoktommy will be holding it down for us in the shop through Sunday, with special appearances by @thisnormallife . Stadium jackets will release on Friday, so come score one from Tommy & Stevie this weekend and hang out with two of our most favorites.
Don't get V Heated! The black waxed 3sixteen Stadium Jacket returns this Friday, too. This one also features game changing double zippers.
Thanks from the bottom of our hearts to all of you who support SOP not just this weekend but all of the days. To you guys who trust us to educate, style, and outfit you. To those of you who find inspiration somehow in what we do & in turn become our customers--and, better yet, our friends. We hear a lot about us making some kind of community. I can't really speak to that, but I do know that we found community for ourselves through all of you. And that's what this whole #shopsmall thing means to me. ❤️❤️❤️❤️❤️❤️
Finally recovered from yesterday. Off to make the same mistakes all over again... #waitingforuber . . . . . #seasonedusa #snakeoilprovisions #thecureforcommon #loneflag #bythesea #rogueterritory #rgtforeveryseason #supplyjacket #3sixteen #theflathead #alden #aldenarmy #broadwayboot #wiwt #ootd #rawdenim #selvedge #flannel #menswear #sandiego #hillcrest #uber #shopsmall #miusa #madeinusa #madeinjapan #boots
It's become a bit of a tradition for us to release something new & fun on Black Friday, so why stop now?! Starting at midnight PST online & 11am in store, new black wool LB hats AND the very last run ever of Souvenir Tiger Tees! AND, here's a run down of promotions going on until Monday: • Schott NYC sweatshirt and logo t-shirt w/ Schott jacket purchase! • Red Wing gift set (leather laces, merino socks, brass shoe horn) w/ Red Wing Heritage boot purchase • Patagonia merino socks w/ Patagonia outerwear purchase • RGT canvas tote w/ minimum $220 RGT purchase ALSO, sales tax for in store purchases tomorrow through Sunday is on us! Because we're thankful for all of you!
Hey, everyone. It's us! Normally, I'm the one in the background, but today, I guess I have something to say... Until a few years ago, I was a customer with a customer mentality--always looking for deals, sales, clipping coupons, any way to save a few bucks. That was partially because I NEEDED to save money but also because I was "trained" to be a sale shopper by big box retail. Being on this side of small business has retrained how I see things. Many of you know that SOP doesn't subscribe to big holiday sales & that includes Black Friday and Small Business Saturday. We don't believe the best way to get customers to shop small with us is by discounting brands we sell, many of whom we are contractually obligated to sell for set prices. But also because a small biz just can't & shouldn't try to compete with big box stores. We offer things you don't get in mall stores--unique brands, limited & exclusive releases, expert knowledge, and a completely different experience. Instead of feeling forced to have sales to compete, we try to take care of our customers in special ways (and we're very serious about doing so). If you don't know why shopping with the little guy is crucial to our economy, do a little reading on the topic. I'm proud of how all our amazing customers allow us to pay it forward in our community! We won't have a store full of mark downs on Friday-Monday, but we are offering some special promotions with purchase, and new releases.
Because we know it's your favorite... The navy LB hat returns, but this time, in navy corduroy! This soft, fine wale corduroy will look so much better dirty, faded, and tattered around the edges. Releases tonight at 7pm in store and 10:30pm online right after the party. See you guys tonight! 🎉
One of two new hats releasing tomorrow at the partay (and right after the party for those of you who can't be here in person). This is our very 1st trucker with @seasonedusa , featuring embroidered artwork by Amy Hood of @hoodzpahdesign . Because truckers and tigers go together like camo and leather!
Keeping busy with special peeps today. @standard_indigo is in town working on a very special project with us leading up to Saturday's party, which included a little 90 degree impromptu Schott mini shoot with our buddy @cookwilltravel . More teasers of the exclusive Japan model Perfectos releasing this weekend coming soon...
We've been in the process of moving our factory and getting things back up and running🔨🔨 hardwork to say the least but something we are committed to! We've also been out in search of inspiration and we're excited at what we have in the works for this year🇺🇸 Thanks for all your support and we're looking forward to getting back to making hats that stand the test of time with that @seasonedusa point of view!! More to come🙌🏻🙌🏻🇺🇸🔨 #madeinusa #handmade #seasonedusa #iamseasoned #builtnotbought